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New Salon Sensation Unveiled In Shoreditch
Salon Launch Party -
Jordene Soprano
The East End came alive on Thursday 6th September as a host of top journalists and industry players from brands such as L’Oréal, MIZANI and KMS flocked to witness the official unveiling of Identity UK’s new, relocated salon in Shoreditch.
The five-star Good Salon Guide salon, which is the first in the UK to boast a L’Oréal Colour Lab and MIZANI Consultation Area, played host to an exclusive evening of fine food and champagne, plus an entertaining performance by Jordene Soprano – star of the hit musical ‘Carmen’.
But the real highlight of the night was Identity UK’s live hair show. To demonstrate their expertise at catering for all hair types including European, Afro and mixed-raced hair, the talented team showcased an array of spectacular styles, which wowed the crowd and even the passers by outside who stopped to catch a glimpse of the fantastic show!
Salon Launch Party - Tony Hegarty (Salon Owner) and the models
Salon Launch Party - Tony Hegarty (Salon Owner) and the salon team
New Mizani Thermasmooth Service Launched
Mizani have just launched TheraSmooth in the UK and it is available now at Identity UK. Thermasmooth is a four-step in-salon thermal straightening system that works together to protect hair from thermal stress and guard against humidity. Each step is enriched with Mizani's exclusive C3 smoothing complext to deliver a superior smoothing service that delivers long lasting, frizz-free results. Excellent results are achieved on natural hair - you will be amazed at the difference compared to a regular blow-dry and flat-iron service. Available now at Idenity UK, prices start from just £52.00.
More information about Mizani.
