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CLICK FOR PRICELISTS AND DETAILS OF OUR AVAILABLE SERVICES HERE:
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X-Tenso® Moisturist™
If you spend hours every morning blow-drying and taming your rebellious, curly, wavy, or frizzy hair, the new Brazilian Straightening Look from X-Tenso® Moisturist™ is what you have been waiting for. This amazing new treatment transforms rebellious, curly, wavy, or frizzy hair to smooth, beautifully silky and shiny hair for up to 60 days. It’s designed to give a ‘natural-look’ finish; you can even choose how smooth you want to go depending on the final result you desire.
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CLICK FOR HOMECARE RECOMMENDATIONS
X-TENSO® Cera thermic™
X-TENSO® Cera thermic™ is a permanent straightening service developed by L'Oréal Professionnel to transform volumous, rebellious hair that is difficult to control, into beautifully silky straight hair, without the need to spend hours styling it every morning!
The service involves the straightening of very fine sections of hair with irons. The straightening cream with Ceramide combined with the heat of the irons, gives you soft, silky, perfectly straight hair, with results lasting for up to 6 months.
Dulcia Vital DV2
The permanent service to create perfectly soft supple curls. Beautiful curl definition on longer hair.
Dulcia Tonica AHA
Create beautifully defined and vivacious curls with this permanent curl service. Enhanced curl definition with volume.
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Natural
We often get asked - do we do natural Afro hair? At ID:UK we are proud to specialise in all types of hair, which includes natural Afro hair. We are able to treat, cut and style your natural hair and advise you on the best products and how to use them that will help you to get the natural look you want.
Chemically Treated
As we realise that everyone is unique, we provide a wide range of relaxers, texturisers and curly perms that are suited for all hair types, even sensitive scalps! So whether it is your first treatment or a re-touch, we can cater for your hair’s needs.
MIZANI Treatments and Relaxers
Mizani is a complete line of professional treatments, relaxers, shampoos, conditioners, and styling products designed to meet the expanding needs of today’s global beauty. Through its advanced, patented technology, MIZANI has discovered new ways to care not only for the hair, but for the scalp as well. Each MIZANI formula is customized to suit the individual needs of each hair type. From naturally curly and highly textured to colour-treated, relaxed and everything in between, MIZANI offers a specialized, salon-exclusive hair care system designed to restore every hair type to its ultimate state of balance.
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At Identity UK, we are proud to provide award-winning services for people of mixed-heritage origin. Whatever your ethnic background, we are able to work with you as an individual, providing style advice that will help you to make the most of your hair. Many of our customers have come to us not knowing the best way to care for their hair and sometimes even their children’s hair. We are able to offer advice along with a consultation that looks at your individual needs, making sure that your hair receives the best possible care, giving you the style you desire.
Find out what people are saying about us.
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ID:UK has been awarded ‘L’Oreal Color Lab’ status which means we are able to stock the latest and most effective L’Oreal colouring products to get you the look you desire. Whether you are looking for semi-permanent or permanent colour, high-lights or low-lights, we cater for any look you are trying to achieve.
At ID:UK we strive to provide both outstanding and professional services, this is why before we perform a colour service on our guests for the first time, we perform a skin allergy test at least 48 hours prior to your colour appointment.
INOA.
INOA or Innovation No Ammonia is an ammonia-free professional hair colorant. INOA is not only ammonia-free (and therefore free from the ammonia-induced effects like a burning, itchy scalp) but also, lifts colour up to three shades, covers gray, and has true-to-tone results. By replacing ammonia with monoethanolamine and by adding an oil-based gel and a cream developer, L’Oreal has developed a formula that delivers optimum results.
Majirel.
Only found in salons and used by the best hairdressers, Majirel colours are rich, deep and intense, with a vibrant long-lasting result. What’s more, the highly advanced Majirel technology gives an unrivalled colour result, guaranteeing perfect coverage of white hair.With over 120 shades in its core range and a wealth of additives to further personalise shades, our colour experts can create your perfect colour for you.
Majirouge.
Vibrant and sophisticated red tones. From copper through to burgundy red. For all over reds or for high fashion creative techniques. Colour after colour your hair is protected and conditioned.
Majiblond Ultra.
The largest and most creative blonde palette on the market with 12 shades; 8 cool shades and 4 warm shades. PERFECT BLONDES THAT STAY TRUE FOR LONGER. Cool shades are more neutralised than ever thanks to the new Neutra B technology. Warm shades stay true and luminous for longer with the Hi-Tenacity technology.
Luocolour.
Loucolour
is a unique and truly different colour product. A luminous permanent colour that enhances the personality of the hair’s natural reflects. After each colour application, the shine intensifies with nutrishine technology and grape seed oil.
Color Suprême.
This anti-ageing hair colour creates truly natural-looking, multi-tonal results on white hair, while also helping to improve hair density.
Platinium.
A revolutionary pre lightner that provides care and respect to the hair. Available in Ammonia-Free for warmer tones or as Platinium Plus for a purer, cleaner result. Ultimate condition. Tailored lights. Perfect Blonde
Symbio.
The low commitment colour range enriched with plant extracts to give a high-gloss shine leaving hair feeling healthy and soft to the touch. Ammonia and oxydant free, a fresh taste of colour for up to 10 shampoos.
Richesse de Diacolor.
An innovative ammonia free, non-lightening colour which will enhance or deepen the natural shine of your hair and give you the colour you've always dreamed of to suit your subtle, sophisticated style.
Hi.Richesse.
A nourishing ammonia free colour that illuminates the natural hair colour with shimmering reflects as well as colouring the first signs of white hair.
Diacolor gelée.
A soft, natural looking colour result with brilliant shine. Subtle, translucent coverage of the first signs of white hair that's great for refreshing lengths and ends between permanent colour applications.
Cover 5’
For men who want to maintain their appearance, with a clean finish, for a discreet, natural result with no obvious sign of colour. Blends up to 50% of white hair in only 5 minutes.
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OPI
Probably more than any other professional nail care product, OPI is renowned globally for its Nail Varnishes, with each shade created by Weiss-Fischmann based on her impeccable colour forecasting, sense of style, and instinct for what women want. The brilliant, chip-resistant, professional OPI Nail Lacquer formula is available in a huge range of vibrant and trendy colours.
Dermalogica
Dermalogica is the number one choice of skin care professionals and consumers worldwide. Dermalogica skin care is a simple, serious and unique system that delivers effective results in the minimum amount of time. It is the skin care system researched and developed by The International Dermal Institute, known worldwide as the "professionals' choice." Dermalogica skin care products are designed for easy application without complicated, outdated rituals.
Sienna-X
Sienna –X is the market leading sunless tanning brand that has given both women and men in the UK, professional tanning solutions with incredibly natural looking, radiant results. Sienna-X is loved by celebrities including Lisa Snowden and Rachel Stevens.
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